The Hobbit
The
website for “The Hobbit” uses convergence to increase audience awareness about
the film. On the “Features” tab of the website, there are a variety of
activities including “A Journey Through Middle Earth” and “Play Barrel Escape”.
These verbs allows for audience participation and engagement with the film to
sustain interest in the film- the audience that would be attracted to this, a
young audience or young adolescents, could play the games and discuss them with
friends and then go to see the film. Other forms of convergence have been used:
Lego: The Hobbit is to be released on console platforms that will appeal to the
target audience.
The Lego Movie
There
is a variety of different integrated games to appeal to the younger audience of
the film. There is a feature on the website to create your own Lego character
and various other interactive games that are easy to play, and hence will be
played by young children and will spread as their friends play it. A
PlayStation game for the Lego Movie has also been released, which although
gives away the storyline, will help to attract a wider audience and get more
people to watch the film.
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