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Thursday, 20 March 2014

Convergence in Websites

The Hobbit 

The website for “The Hobbit” uses convergence to increase audience awareness about the film. On the “Features” tab of the website, there are a variety of activities including “A Journey Through Middle Earth” and “Play Barrel Escape”. These verbs allows for audience participation and engagement with the film to sustain interest in the film- the audience that would be attracted to this, a young audience or young adolescents, could play the games and discuss them with friends and then go to see the film. Other forms of convergence have been used: Lego: The Hobbit is to be released on console platforms that will appeal to the target audience. 

The Lego Movie

There is a variety of different integrated games to appeal to the younger audience of the film. There is a feature on the website to create your own Lego character and various other interactive games that are easy to play, and hence will be played by young children and will spread as their friends play it. A PlayStation game for the Lego Movie has also been released, which although gives away the storyline, will help to attract a wider audience and get more people to watch the film.

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