Convergence in a Film Company

An example of a company that has utilised Media and Technological Convergence would be Walt Disney.

Media Convergence: When multiple products come together to form one product with the advantages of all of them.
Digital Convergence: The growing interactive use digital technology in the film industry and media which enables people to share, consume and produce media that was difficult or impossible to do a few years previously.

There are many products produced by Disney that are associated with their films, with most of these being aimed at a young audience, such as plush toys and costumes, and a few products aimed at adults such as ornaments. There are many Disney stores worldwide that sell these products and Disney has spread out to many other medias, such as songs being sold on iTunes from their films, most recently Frozen, as well as a variety of other platforms advertised on their website, such as games, interactive activities, TV programmes and an online store. The financial benefit of this to the company is that it creates extra advertising and marketing for the various products - social networking accounts for respective films to generate interest, and then various products to sell alongside the film means extra profit can be generated.